Media argumentation: dialectic, persuasion, and rhetoric
Cambridge ; New York
Cambridge University Press
Includes bibliographical references )p. 361-372( and index
Douglas Walton
Logic, dialectic, and rhetoric -- The speech act of persuasion -- Propaganda -- Appeals to fear and pity -- Ad hominem arguments in political discourse -- Arguments based on popular opinion -- Fallacies and bias in public opinion polling -- Persuasive definitions and public policy -- Arguments -- The structure of media argumentation