عنوان
پدید آورنده
موضوع
رده
HF .P78 5827.9 2004
HF
.
P78
5827
.
9
2004
کتابخانه
محل استقرار
0805846417 )h : alk paper(
1
انگلیسی
The psychology of entertainment media
edited by L.J. Shrum
Mahwah, NJ
Lawrence Erlbaum,
2004
xvi, 360 p. : ill.
غیرمرجع
1
Includes bibliographical references and index.
blurring the lines between entertainment and persuasion
Subliminal advertising
Advertising^aPsychological aspects
Mass media^aPsychological aspects
Persuasion )Psychology(
Manipulative behavior
HF
5827
.
9
.
P78
2004
Shrum, L. J
1
English Book
