عنوان
پدید آورنده
موضوع
رده
HF .L56 5415.12615 2008
HF
.
L56
5415
.
12615
2008
کتابخانه
محل استقرار
9780385523882 )hc(
1
انگلیسی
Buy ology
Martin Lindstrom
1st ed.
New York
Doubleday,
2008
xi, 240 p.
غیرمرجع
1
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds that we're barely aware of them? Marketing guru Lindstrom presents the startling findings from his three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what seduces our interest and drives us to buy.--From publisher description.
A rush of blood to the head : the largest neuromarketing study ever conducted -- This must be the place : product placement, American Idol, and Ford's multimillion dollar mistake -- I'll have what she's having : mirror neurons at work -- I can't see clearly now : subliminal messaging, alive and well -- Do you believe in magic? : ritual, superstition, and why we buy -- I say a little prayer : faith, religion, and brands -- Why did I choose you? : the power of somatic markers -- A sense of wonder : selling to our senses -- And the answer is : neuromarketing and predicting the future -- Let's spend the night together : sex in advertising -- Conclusion : brand new day.
Includes bibliographical references )p. 217-229( and index.
truth and lies about why we buy
Neuromarketing
Consumer behavior^aPsychological aspects
Shopping^aPsychological aspects
Marketing^aPsychological aspects
HF
5415
.
12615
.
L56
2008
Lindstreom, Martin 1970
Title
Title: Buyology
1
English Book
