The digital transformation playbook : rethink your business for the digital age
New York
Columbia University Press
2016
xi, 278 pages : 24 cm
Includes bibliographical references and index
David L. Rogers
The five domains of digital transformation: customers, competition, data -- Innovation, value -- Harness customer networks -- Build platforms, not just products -- Turn data into assets -- Innovate by rapid experimentation -- Adapt your value proposition -- Mastering disruptive business models