عنوان

Marketing organization development consulting : a how-to guide for OD consultants

electronic

]author[

Rothwell, William J.

1591-

Marketing organization development consulting : a how-to guide for OD consultants

Boca Raton, FL

CRC Press

2017

xxvii, 202 pages ; 25 cm

edited by William J. Rothwell, Jong Gyu Park, Jae Young Lee

Unique challenges in marketing change management, performance consulting and organization development / by William J. Rothwell -- Marketing landscape, tools, and definitions / by Michelle Welliver -- Evaluating personal strengths and weaknesses / by Jong Gyu Park -- Evaluating unmet needs and opportunities / y Marie Saul -- Proposal process / by Aileen Zaballero -- Pricing OD consulting services / by William J. Rothwell -- Channels for organization development marketing / by Zakiya Alsadah -- Communication planning and branding / by Azadeh Omrani-Kermani -- Personal sales / by Jamie Campbell -- Executive-level communications / by Jae Young Lee -- How measurement and appraisal can be the means to the end of marketing organization development / by Patricia Macko -- The future of marketing organization development consulting / by William J. Rothwell

Marketing ، Consulting firms

، Organizational change

AU

AU Park, Jong Gyu author

AU Yi, Chae-y?ong author 1964-,

TI