عنوان
پدید آورنده
موضوع
رده
HF 5415.3 .B683 2004
HF
5415
.
3
.
B683
2004
کتابخانه
محل استقرار
electronic
Brace, Ian
9491-
Questionnaire design :how to plan, structure, and write survey material for effective market research
London ; Sterling, VA
Kogan Page
2004
xii, 289 p. : ill. ; 24 cm
Market research in practice series
Includes bibliographical references )p. 277-280( and index
Ian Brace
Objectives in writing a questionnaire -- The data collection media -- Planning the questionnaire -- Types of question and data -- Rating scales and attitude measurement -- Writing the questionnaire -- Laying out the questionnaire -- Piloting the questionnaire -- Ethical issues -- Social desirability bias -- International surveys
Methodology ، Market surveys
Methodology ، Questionnaires
HF
5415
.
3
.
B683
2004
AU
TI
SE
