عنوان
پدید آورنده
موضوع
رده
HF 5415.5 .G87 2003
HF
5415
.
5
.
G87
2003
کتابخانه
محل استقرار
electronic
Gustafsson, Anders
4691-
Competing in a service economy : how to create a competitive advantage through service development and innovation
San Francisco
Jossey-Bass
2003
xv, 190 p. : ill. ; 24 cm
University of Michigan Business School management series
Includes bibliographical references )p. 173-181( and index
Anders Gustafsson, Michael D. Johnson
1st ed
Competing through services -- Creating a service advantage -- Service maintenance : removing things gone wrong -- Improving service performance : adding things gone right -- Service innovation -- Lead the way
Management ، Customer services
Technological innovations Management ، Service industries
، Competition
HF
5415
.
5
.
G87
2003
AU
AU Johnson, Michael D.)Michael David(
TI
SE
