عنوان
پدید آورنده
موضوع
رده
HF 5415.15 .K57 2009
HF
5415
.
15
.
K57
2009
کتابخانه
محل استقرار
electronic
Kittlaus, Hans-Bernd.
Software product management and pricing : key success factors for software organizations
Berlin
Springer
2009
ix, 231 p. : ill. ; 25 cm
Includes bibliographical references )p. 223-226( and index
Hans-Bernd Kittlaus, Peter N. Clough
Responsibility for economic success )profitability across the life cycle(.- Definition of the total market and the target market )e.g. national vs. international(.- Scope and Positioning.- Definition of the packaging )product family vs. single product, name etc.(.- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them
، Product management
Prices ، Computer software
Marketing ، Computer software
، Produktmanagement
، Preisbildung
، Softwareindustrie
HF
5415
.
15
.
K57
2009
AU
AU Clough, Peter N
TI
