عنوان
پدید آورنده
موضوع
رده
HF 5415.55 .Z55U8 2011
HF
5415
.
55
.
Z55U8
2011
کتابخانه
محل استقرار
9788126528059
18297
انگلیسی
William G. Zikmund, Raymond McLeod, Jr., Faye W. Gilbert
New Delhi
Wiley,
2011
xix, 179 p. : ill.
Title
000
Includes bibliographical references and indexes.
Customer relationship management
Integrating marketing strategy and information technology
Relationship marketing
Customer relations^aManagement
Customer relations^aManagement--Data processing
HF
5415
.
55
.
Z55U8
2011
Zikmund, William G
McLeod, Raymond
Gilbert, Faye W
1
English Book
غیرمرجع
