عنوان
پدید آورنده
موضوع
رده
HD 30.28 .G8359 2007
HD
30
.
28
.
G8359
2007
کتابخانه
محل استقرار
02BL13047
Entrepreneurship strategy changing patterns in new venture creation, growth, and reinvention
Lisa K. Gundry, Jill R. Kickul.
Thousand Oaks, Calif.
Sage Publications
c2007
xix, 401 p. ill. 26 cm
changing patterns in new venture creation, growth, and reinvention
Strategic planning
Entrepreneurship
Small business
HD
30
.
28
.
G8359
2007
Gundry, Lisa K.,1958-
Includes bibliographical references and index
Entrepreneurship and strategy : a framework for new venture development -- Strategies for opportunity identification : the creative process -- Strategies for evaluating opportunities : the assessment process -- Developing new venture strategy : preparation and launch -- Market entry : positioning the firm for strategic advantage -- Financial resource capabilities -- The evolving management team -- Building networks and strategic alliances -- Innovative strategies for entrepreneurial growth -- Strategies for the growing venture: mergers, acquisitions, franchising, and exit strategies -- Beyond the strategic entrepreneurial model: learning from failure
Kickul, Jill R
