15940
Beasley, Ron
5491-
Persuasive signs: the semiotics of advertising
Berlin ; New York
Mouton de Gruyter
2002
xi, 193 p. : ill
Approaches to applied semiotics
4
Bibliography: p. ]175[-190
Includes index
by Ron Beasley, Marcel Danesi
، Advertising
، Signs and symbols
، Semiotics
659
.
1/01/4
HF
5823
.
B3725
2002
AU
AU Danesi, Marcel 1946- .
TI
SE
CL
