5244
Schilling, Melissa A.
Strategic management of technological innovation
Boston
McGraw-Hill/Irwin
c2008
xv, 313 p.: ill.
Includes bibliographical references and index
Melissa A. Schilling
2nd ed., McGraw-Hill international ed
Management ، Technological innovations
Management ، New products
، Strategic planning
658
.
5/75
HD
45
.
S3353
2008
AU
TI
CL
