2142
Funk, Daniel C.
Consumer behaviour in sport and events: marketing action
Amsterdam; Boston
Butterworth-Heinemann/Elsevier
2008
xvii, 247 p. : ill
Sport marketing series
Includes bibliographical references and index
Daniel C. Funk
Marketing ، Sports
، Consumer behavior
GV
716
.
F86
2008
AU
TI
SE
CL
