1940
Ferrand, Alain
2591-
Marketing the sports organisation: building networks and relationships
London ; New York
Routledge
2009
xx, 297 p. : ill.
Bibliography: p. ]281[-286
Includes index
Alain Ferrand and Scott McCarthy
Societies, etc. -- Marketing ، Sports
، Sports administration
، Relationship marketing
GV
716
.
F473
2009
AU
AU McCarthy, Scott 1958- .
TI
CL
