88426
Johansson, Johny K.
Global marketing: foreign entry, local marketing, & global management
New York
McGraw-Hill/Irwin
c2003
xviii, 654p.: ill
McGraw-Hill/Irwin series in marketing
Includes biblographical references and index
Johny K. Johansson
3rd ed
، Export marketing
Management ، Export marketing
HF
1416
.
J63
2003
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