11616
11685
Adapting marketing to libraries in a changing and World-wide environment= le marketing des bibliotheques a l'heure du changement et de la mondialisation
Munchen
Saur
2000
89p.: ill
IFLA publications
89
At head of title: Section on Management and Marketing
"Papers presented at the 63rd IFLA Conference, Copenhagen, September 1997"
Text in English and French
Includes bibliographical references and index
edited by/ edite par Rejean Savard
Marketing -- Congresses ، Libraries
Libraries -- Congresses ، Public relations
Congresses ، Library administration
Z
716
.
3
.
A43
2000
TI
AU Savard, Rejean 1950-
CO IFLA Conference )36rd: 7991: Copenhagen, Denmark(
CO International Federation of Library Associations and Institutions. Section on Management and Marketing
SE
CL
CL
