3732
The dictionary of event management
New York
Van Nostrand Reinhold
1996
viii, 215p
Joe Jeff Goldblatt, Carol F. McKibben; editors, in conjuction with the International Special Events Society )ISES(; foreword by James E. Jones
R
Handbooks, manuals, etc ، Special events
Handbooks, manuals, etc ، Publicity
Management -- Handbooks, manuals, etc ، Marketing
Marketing -- Handbooks, manuals, etc ، Hospitality industry
HM
263
.
D454
1996
TI
AU Goldblatt, Joe Jeff 1952-
AU McKibben, Carol F.
CO International Special Events Society
CL
