621
McDonald, Mark A.
Cases in sport marketing
Boston
Jones and Bartlett Publishers
c1999
xvi, 351p. : ill
Includes bibliographical references
Mark A. McDonald, George R. Milne
United States - Marketing - Case studies ، Sports
Economic aspects - United States - Case studies ، Sports
، Case method
GV
716
.
M39
1999
AU
AU Milne, George R.
TI
CL
