25741
Psychological processes and advertising effects: theory, research, and applications
Hillsdale, N.J.
L. Erlbaum Associates
1985
ix, 305p.: ill
Papers from the second Annual coference on Advertising and consumer psychology held in Chicago, Ill., May 1983
Includes bibliographies and index
edited by Linda F. Alwitt and Andrew A. Mitchell
Psychological aspects - Addresses, essays, lectures ، Advertising
HF
5822
.
P78
1985
TI
AU Alwitt, Linda F.
AU Mitchell, Andrew A. 1939-
CO Conference on Advertising and consumer psychology )2nd: 3891: Chicago, Ill.(
ED
