1968
Keegan, Warren J
Global marketing management
Englewood Cliffs, N.J
Prentice-Hall
c1989
xvi, 783p.: ill
The prentice - Hall Series in marketing
Rev. ed. of : Multinational marketing management. 3rd ed. c 1984
Includes bibliographies and indexes
Warren J. Keegan
4th ed.
Export marketing - Management
Management - Case studeis ، Export marketing
HF
1009
.
5
.
K39
1989
AU
AU Keegan, Warren J. Multinational marketing management
TI
SE
CL
