3234
Keegan, Warren J.
Principles of global marketing
Upper Saddle River, NJ.
Prentice Hall
c1997
xxi, 421p.: ill. )some col.(
Rev. ed. of: Multinational marketing management. 3rd ed. 1984
Includes bibliographical references and index
Warren J. Keegan, Mark C. Green
Management ، Export marketing
Management - Case studies ، Export marketing
HF
1416
.
K443
1997
AU
AU Green, Mark C.
AU Keegan, Warren J. Multinational marketing management
TI
CL
