عنوان
پدید آورنده
موضوع
رده
P 96 .M34 V36 2010
P
96
.
M34
V36
2010
کتابخانه
محل استقرار
electronic
Van Tassel, Joan M.
Managing electronic media : making, marketing, and moving digital content
Burlington, MA
Focal Press/Elsevier
2010
xiv, 417 p. : ill. ; 24 cm.
Includes bibliographical references and index
Joan Van Tassel, Lisa Poe-Howfield
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues
9780240810201 )pbk. : alk. paper(
Management ، Mass media
P
96
.
M34
V36
2010
AU
AU Poe-Howfield, Lisa
TI
