عنوان

Strategic management : global cultural perspectives for profit and non-profit organizations

electronic

Katsioloudes, Marios I.

Strategic management : global cultural perspectives for profit and non-profit organizations

Burlington, MA

Elsevier Butterworth-Heinemann

2006

xvii, 387 p. : ill. ; 26 cm

Rev. ed. of: Global strategic planning

Includes bibliographical references and index

Marios I. Katsioloudes

An overview of the strategic planning process -- An introduction to the strategic planning process )SPP( -- Contemporary issues in the strategic planning process -- External strategic audt -- Internal strategic audit -- Strategic options-corporate level -- Strategic choice options-business and functional levels -- Implementation, evaluation, and control -- Implementing strategies in the business and functional levels -- Evaluation and control in strategic planning -- The strategic planning process for the nonprofit sector -- A strategic planning process )SPP( model for the nonprofit sector -- Strategic marketing for the public and the nonprofit sectors -- The global environment -- A framework of global stategic planning -- Doing business with newly emerging market )NEM( economies

0750679662 )pbk. : alk. paper(

، Strategic planning

، Nonprofit organizations

، Globalization

AU

AT Global strategic planning Katsioloudes, Marios I

TI