عنوان
پدید آورنده
موضوع
رده
K3702 .F47 2006
K3702
.
F47
2006
کتابخانه
محل استقرار
2290
eng
Ferrand, Alain
2591-
Routledge handbook of sports sponsorship :successful strategies
Abingdon, Oxon ; New York
Routledge
2006
p. cm.
Includes bibliographical references and index
Introduction -- Sponsorship management principles -- Legal approach to sporting events -- Strategic and operational sponsorship implementation -- Contracts associated with events -- Case study : Perrier Fluo beach volley experience -- Conclusion
Sports et Sponsoring.
Law and legislation ، Sports sponsorship
، Sports sponsorship
344/
.
099
K3702
.
F47
2006
AU
Alain Ferrand, Luiggino Torrigiani, and Andreu Camps i Povill ; translated by Pierre Francois Lalonde and Elizabeth Christopherson
AU oniggiuL ,inaigirroT 1962
AU uerdnA ,spmaC
TI
لاه دیجیتانابخکت
