عنوان

Strategies in e-business :positioning and social networking in online markets

2147

Strategies in e-business :positioning and social networking in online markets

1 online resource )vi, 165 pages( : illustrations )some color(

Includes index

Positioning in Online Social Networks Through QDQ Media: An Opportunity for Spanish SMES? -- Modeling the Influence of eWOM on Loyalty Behaviour in Social Network Sites -- Crowdsourcing as a Competitive Advantage for New Business Models -- Analyzing a Successful Incubator Business Model: The Case of Barcelona Activa -- Website Effectiveness for Tourism Accommodation Companies -- Gender in the Elderly Internet Users -- Search Engine of Optimization )SEO( and Ethical Leadership Strategies -- Search Engine Ranking: A SEO Strategy -- The Integration of Social Networks in the Competitiveness of Cooperation Networks: An Analysis to be Applied in Pharmacies -- How Are New Media Changing the Working Environment? What are the Challenges? -- Improving User Experience: A Methodology Proposal for Web Usability Measurement -- The Importance of Trust in Information Security in Interconnected Organisations

، Internet marketing

Economic aspects ، Social media

، Electronic commerce

، Economics/Management Science

، Business Strategy/Leadership

، e-Commerce/e-business

، Marketing

TI

Ignacio Gil-Pechuan, Daniel Palacios-Marques, Marta Peris Peris-Ortiz, Eduardo Vendrell, Cesar Ferri-Ramirez, editors

AU oicangI ,nauhceP-liG editor of compilation

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