عنوان
پدید آورنده
موضوع
رده
HF
HF
کتابخانه
محل استقرار
2146
Hewing, Michael
Business Process Blueprinting : A Method for Customer-Oriented Business Process Modeling
Dordrecht
Springer
2013
Though customer orientation is recommended in Business Process Management, current modeling methods still have a strong focus on the companya TMs processes. To ensure a long-lasting requirement of a firma TMs service, one should consider the customer activities in order to offer an added value that effectively addresses his or her needs. Thus, the customersa TM perspective and their process chains before, during and after the interaction need to be captured in Business Process Management. Michael Hewing takes a design-oriented research approach to show how the integration of well-grounded marketi.
، Customer relations
، Customer satisfaction
، Customer services
HF
AU
Michael Hewing
NO
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