عنوان
پدید آورنده
موضوع
رده
HF 5548.34 .M63 2003
HF
5548
.
34
.
M63
2003
کتابخانه
محل استقرار
1973
Mobile commerce technology, theory, and applications
Hershey, Pa.
Idea Group Pub.
c2003
xxii, 339 p. , ill. , 26 cm.
Includes bibliographical references and index.
Ch. VI. The Impact of Technology Advances on Strategy Formulation in Mobile Communications Networks / Ioanna D. Constantiou and George C. Polyzos -- Sect. II. Mobile Commerce Theory and Research -- Ch. VII. The Ecology of Mobile Commerce: Charting a Course for Success Using Value Chain Analysis / Andreas Rulke, Anand Iyer and Greg Chiasson -- Ch. VIII. The Wireless Application Protocol: Strategic Implications for Wireless Internet Services / Stuart J. Barnes -- Ch. IX. Mobile Business Services: A Strategic Perspective / Jukka Alanen and Erkko Autio -- Ch. X. Mobile Portals: The Development of M-Commerce Gateways / Irvine Clarke III and Theresa B. Flaherty --
، Mobile commerce
658
.
8
HF
5548
.
34
.
M63
2003
TI
]edited by[ Brian E. Mennecke, Troy J. Strader
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