Trust or consequences build trust today or lose your market tomorrow
New York
American Management Association
c2004
viii, 248 p. , 24 cm.
Includes index.
Trust trends -- More than a nice-sounding word -- The damage done -- Fix it before it breaks -- If you can't do it, please say so -- The human touch -- Humility -- Speed, truth, and other good ways to respond to bad times -- Tough trust decisions -- The media -- Great acts of trust -- Acts of distrust -- The ten commandments of organizational trust.