عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
1971-73
Cannon, Tom.
The ultimate book of business breakthroughs lessons from the 20 greatest business decisions ever made
Oxford
Capstone
2000
x, 292 p. , ill. , 24 cm.
Inventing the century: the Menlo Park research laboratory -- Betting the company: Boeing and the Jumbo Jet -- Earning bucketfuls by selling sand: inside Intel -- The usual Berliner bragging: the development and success of Aspirin -- 'This is an order: the name is Walkman': creating an international icon out of the Sony Walkman -- Moving assembly: Henry Ford and the age of mass production -- The great octopus: John D. Rockefeller and Standard Oil -- Microsoft: retaining the rights to MS-DOS -- Running ahead: Nike and growth of the leisure industries -- Pale with excitement: Littlewoods and the pools business -- An exemplary life: Mayer Rothschild -- An American dream: linking Coca-Cola and the American way of life -- How far could I go on Kroc Burgers? Ray Kroc at McDonald's -- A close shave: Gillette -- Rapture in my rags or an Arabian Nights adventure: Cubby Broccoli and James Bond -- When you wish upon a star: Walt Disney and Disneyland -- The remedy: the Rochdale pioneers and the development of co-operative retailing -- Direct to you: Dell Computers and a distribution revolution -- The great experiment: building and redefining The Body Shop --Not quite a paperback writer: the story of Allan Lane and the paperback revolution.
، Success in business
، Business planning
، Creative ability in business
AU
Tom Cannon
TI
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