The triple bottom line how today's best-run companies are achieving economic, social, and environmental success-and how you can too
San Francisco, CA
Jossey-Bass
c2006
xvi, 300 p. , ill. , 24 cm.
Includes bibliographical references )p. 265-281( and index.
1st ed.
Selling Hershey: a business fable for our times -- The sustainability sweet spot: how to achieve long-term business success -- The age of accountability -- Business responds -- Embracing accountability -- The backlash against sustainability -- Renewing the Penobscot: "a more productive use of capital" -- Where do you stand today? your self-assessment -- Shaping your sustainability strategy -- Launching your sustainability program -- Managing stakeholder engagement -- Dealing with special stakeholder challenges -- Measuring and reporting your progress -- Creating a culture of sustainability -- Epilogue: the future of sustainability.