عنوان

Starting a business from home choosing a business, getting online, reaching your market and making a profit

1971-73

Barrow, Colin.

Starting a business from home choosing a business, getting online, reaching your market and making a profit

Philadelphia

Kogan Page Limited

2008

p. cm.

Includes index.

Finding the right business opportunity. Product or service; classic ways into business; employing other people's ideas; buying a business -- Picking the right business for you. Do you have what it takes? Is the business right for you? -- Researching the market. Understanding customers; segmenting markets; analysing competitors; carrying out diy research -- Business ownership and title issues. Deciding on ownership; naming your venture; intellectual property matters -- Operating from home. Sizing up your space needs; checking out the rules; equipping for work; finding suppliers; insuring essentials; planning your daily life -- Keeping the communication lines open. Telephone systems; mailroom matters; computers: the vital tool; security and back-up systems -- Bringing your product to market. Deciding on your product or service range; promotion and advertising; pricing; distribution and selling; marketing legals -- Building and using your website. Website basics; getting seen; designing your website -- Doing the numbers. Keeping the books; the business accounting reports; understanding the numbers; computing taxes -- Raising the money. Estimating financing needs; using your own resources; borrowing money; getting an investor; free money -- Preparing a business plan. Why you need a business plan; contents of the plan; tips on communicating the plan -- Taking on employees. Recruitment and selection; managing employees; legal issues in employing people -- Growing profitably. Optimizing resources; improving profit margins; bumping up sales -- Starting up overseas. Choosing a business-friendly country; researching international markets; money matters.

، Home-based businesses, Management

، New business enterprises, Management

، Small business marketing

، Success in business

AU

Colin Barrow

TI

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