Getting to innovation how asking the right questions generates the great ideas your company needs
New York
AMACOM
c2007
xvii, 270 p. , ill. , 2?4 cm.
Includes bibliographical references )p. 261-264( and index.
Framing innovation framing : an overview -- Question banks : understanding the strategic terrain -- Challenge banks : generating innovation challenge questions -- How to write and evaluate innovation challenge questions -- Constructing conceptual maps for innovation challenges -- How to conduct innovation challenges -- Idea management and creativity software -- A crash course in generating creative ideas : individual methods -- A crash course in generating creative ideas : group methods -- Tips for designing and facilitating brainstorming retreats -- Evaluating and selecting ideas -- Implementing ideas.