Future savv identifying trends to make better decisions, manage uncertainty, and profit from change
New York
American Management Association
c2009
x, 294 p. , ill. , 24 cm.
Includes bibliographical references )p. 285-287( and index.
Recognizing forecast intentions -- The quality of information : how good is the data? -- Bias traps : how and why interpretations are spun -- Zeitgeist and perception : how we can't escape our own mind -- The power of user utility : how consumers drive and block change -- Drivers, blockers, and trends -- The limits of quantitative forecasting -- A systems perspective in forecasting -- Alternative futures : how it's better to be vaguely right than exactly wrong -- Applying forecast filtering -- Questions to ask of any forecast.