عنوان
پدید آورنده
موضوع
رده
HD 60.5 .U5 R87 2010
HD
60
.
5
.
U5
R87
2010
کتابخانه
محل استقرار
1971-73
Russo, Michael V.
Companies on a mission entrepreneurial strategies for growing sustainably, responsibly, and profitably
Stanford, Calif.
Stanford Business Books
c2010
xiv, 256 p. , ill. , 24 cm.
Includes bibliographical references and index.
Capitalizing on an underground consumer movement -- The opportunity : social movements meet the marketplace -- Turning distinctiveness into market acceptance : the mission-driven difference -- Creating and communicating the brand : from customers' values to customer value -- Crafting the mission-driven organization : the human dimension -- Everybody talkin' bout heaven ain't goin' there : building credibility and avoiding scandals -- Learning from the leading edge : lessons for mainstream businesses -- Values clusters : Portland and other hotbeds of mission-driven companies -- Growing pains : asking difficult questions -- Bringing it all together : taking stock, looking ahead.
، Social responsibility of business, United States
، Small business, United States, Management
، Business planning, United States
، Business ethics, United States
658
.
4
HD
60
.
5
.
U5
R87
2010
AU
Michael V. Russo ; with a foreword by L. Hunter Lovins
TI
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