عنوان

Kellogg on biotechnology :thriving through integration]CD[

1747

Kellogg on biotechnology :thriving through integration]CD[

Evanston, Ill. : Kogan Page

Northwestern University Press : Kellogg School of Management ; London :

c2005

xiii, 264 p. : ill. ; 23 cm.

Includes bibliographical references and index

Promises and challenges of the U.S. stem cell industry / Whit Alexander and Shail Thaker -- Pharmacogenomics: overcoming the hurdles to adoption / Janette Chung, Peggy Mathias, and Rebecca Wildman -- Nanobiotechnology: applications and commercialization strategies / Badri Amurthur ... ]et al.[ -- Sustaining platforms / Erich Hoefer ... ]et al.[ -- Mergers and acquisitions as a strategic alternative in biotech / Andrew Ingley, Gregory Lief, and Jeanne Lukacek -- Biologics manufacturing: the make or buy decision / Anurag Bagaria -- Pharming factories / Andrew Ingley, James Pavlik, and Ty Smith -- The role of marketing / Dario Benavides ... ]et al.[ -- To DTC or not to DTC: direct-to-consumer marketing in medical devices / Roy Katz ... ]et al.[ -- The forgotten issue: reimbursement in biotechnology / Raj Changrani ... ]et al.[

، Biotechnology

، Biotechnology industries

، Biomedical Technology

economics ، Biotechnology

organization & administration ، Biotechnology

، Technology, Pharmaceutical

TI

edited by Alicia Loffler

AU aicilA ,relffoL

CO Kellogg Center for Biotechnology

ش دیداری شنیداری‌بخ