Research methods for business :a skill-building approach
New York
Wiley
c1992
xvi, 428 p. : ill. ; 25 cm.
Includes bibliographical references )p. 393-397( and index
2nd ed
The research process: Steps 1 to 3 -- The research process: Steps 4 and 5 -- The research process: Step 6 -- Experimental designs -- Measurement of variables -- Data-collection methods -- Sampling -- A refresher on some statistical terms and tests -- Data analysis and interpretation -- The research report -- A final note to the student -- Glossary of terms -- Answers to exercises -- References -- Supplementary readings -- Appendix -- Index