عنوان
پدید آورنده
موضوع
رده
HF 5823 .B387 2012
HF
5823
.
B387
2012
کتابخانه
محل استقرار
440225
Belch, George E. )George Edward(
1591-
Advertising and promotion :an integrated marketing communications perspective
New York
McGraw-Hill/Irwin
c2012
xxxiv, 828 p. : ill. )chiefly col.(
Includes bibliographical references and index
9th ed
، Advertising
، Sales promotion
، Communication in marketing
HF
5823
.
B387
2012
AU
George E. Belch & Michael A. Belch
AU A leahciM ,hcleB
TI
1
