عنوان
پدید آورنده
موضوع
رده
HF 5415 .S377 2006
HF
5415
.
S377
2006
کتابخانه
محل استقرار
416040
The service-dominant logic of marketing : dialog, debate, and directions
New Delhi
Prentice-Hall of India
c2006
xviii, 449 p. : ill
Eastern Economy Edition
Includes bibliographical references and index
Philosophy ، Marketing
، Customer services
، Relationship marketing
HF
5415
.
S377
2006
TI
Robert F. Lusch and Stephen L. Vargo, editors; forewords by Ruth N. Bolton and Frederick E. Webster, Jr
AU F treboR ,hcsuL
AU L nehpetS ,ograV 1945-
1
