عنوان
پدید آورنده
موضوع
رده
HF 5415 .15 .M67 2009
HF
5415
.
15
.
M67
2009
کتابخانه
محل استقرار
153092
بهار۰۹
English
)10(
Morgan, Adam
Eating the big fish: how challenger brands can compete against brand leaders
Hoboken, N.J.
Wiley
2009
xxiv, 336 p.: ill.; 24 cm
Includes bibliographical references and index
2nd ed., ]Rev. & expanded[
، Product management
Management ، Brand name products
، New products
HF
5415
.
15
.
M67
2009
AU
Adam Morgan
TI
01
