عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 .D455 2006
HD
69
.
B7
.
D455
2006
کتابخانه
محل استقرار
144999
بهار۷۸
Book
)44(
De Chernatony, Leslie
3591-
From brand vision to brand evaluation: the strategic process of growing and strengthening brands
Oxford
Butterworth-Heinemann
2006
xviii, 318 p., ]20[ p. of plates : ill. )some col.(; 24 cm.
Previous ed.: 2001
Includes bibliographical references and index
2nd ed
، Brand name products
، Trademarks
، Product management
HD
69
.
B7
.
D455
2006
AU
Leslie de Chernatony
TI
163
