عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 .K37 2004
HD
69
.
B7
.
K37
2004
کتابخانه
محل استقرار
140895
تابستان۵۸
English
)44(
Kapferer, Jean-Noel
The new strategic brand management: creating and sustaining brand equity long term
London
Kogan Page
2004
xiv, 497 p.: ill.; 26 cm
Rev. ed. of: Strategic brand management. 1997
Includes bibliographical references )p. ]471[-483( and index
3rd ed
، Brand name products-- Management
HD
69
.
B7
.
K37
2004
AU
Jean-Noel Kapferer
AT Strategic brand management leoN-naeJ ,rerefpaK
TI
163
