عنوان
پدید آورنده
موضوع
رده
HD 69 .B7 .D38 2000
HD
69
.
B7
.
D38
2000
کتابخانه
محل استقرار
131770
زمستان۱۸
English
)44(
Davis, Scott M
1964-
Brand asset management: driving profitable growth through your brands
San Francisco
Jossey-Bass
2000
xvi, 265 p.: ill.; 24 cm
The Jossey-Bass business & management series
Includes index
1st ed
، Brand name products
، Product management
، Brand name products-- United States
، Product management-- United States
HD
69
.
B7
.
D38
2000
AU
Scott M. Davis
TI
SE
163
