عنوان
پدید آورنده
موضوع
رده
HD 9666 .5 .B66 2001
HD
9666
.
5
.
B66
2001
کتابخانه
محل استقرار
128275
زمستان۰۸
English
)44(
Brand medicine: the role of branding in the pharmaceutical industry
New York
Palgrave
2001
xxvi, 308 p.: ill. )some col.(; 24 cm
Includes bibliographical references and index
، Pharmaceutical industry-- United States
، Drugs-- United State-- Marketing
، Brand name products-- United States
، Brand choice-- United States
HD
9666
.
5
.
B66
2001
TI
edited by Tom Blackett and Rebecca Robins
AU moT ,ttekcalB
AU accebeR ,sniboR
163
