Entrepreneurs : the essence of enterprise -- European settlement and business enterprise in the New World -- Entrepreneurs in the new nation : 1787-1840 -- The entrepreneurial explosion : 1820-1850 -- The rise of managers : 1850-1880 -- Entrepreneurs in the age of upheaval : 1850-1880 -- The big business backlash : 1870-1920 -- The emergence of a consumer market : 1880-1920 -- Deliverance and despair : 1920-1939 -- Business in war and postwar America : 1940-1960 -- Business's winter of discontent : 1960-1982 -- Business in renaissance : 1982-1989 -- The new economy : the 1990s -- Americans and the global market -- Epilogue : the recession returns.
the fascinating stories of the people who defined business in the United States