عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9788132102342 (paper back)
لاتين
Harsh V. Verma
Branding demystified
New Delhi ;Thousand Oaks, Calif.
Response Books,
2010
xiii, 247 p.
مرجع به حساب نمي آيد
Includes bibliographical references.
Why brands? -- What is a brand? -- Brand transformation -- Brand vision : concepts and creation -- Pushing the brand to higher orbits -- Pressing hot buttons in consumer value space -- Internal and external leveraging of brand assets -- Decoding branding strategy -- Shifting brand gears to stay connected -- Power branding : unequal among equals.
plans to payoffs
Branding (Marketing), Management
Communication in marketing
658
.
827
,
V522b
,
2010
مولف
Verma, Harsh.
Verma, Harsh.
