عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9780415873772 (hardback : alk. paper)
لاتين
Marcos Fava Neves, Luciano Thomeجu e Castro, Matheus Alberto Coجensoli
Marketing methods to improve company strategy
New York
Routledge,
2010
viii, 127 p.
مرجع به حساب نمي آيد
Includes bibliographical references and index.
How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies.
applied tools and frameworks to improve a company's competitiveness using a network approach
Strategic planning
Industrial Management
Marketing
Competition
658
.
802
,
N511m
,
2010
مولف
Neves, Marcos Fava.
Neves, Marcos Fava.
Castro, Luciano Thomeجu e.
Coجensoli, Matheus Alberto.
