عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
0875847641 (alk. paper)
لاتين
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
Customer equity
xix, 228 p. , ill.
مرجع به حساب نمي آيد
Includes Index
building and managing relationships as valuable assets
Relationship marketing
Customer services, Marketing
Customer Relations
Customer loyalty
658
.
8B627c
مولف
Getz, Gary,1955-
Blattberg, Robert C.,1942-
Robert C. Blattberg, Gary Getz, Jacquelyn S. Thomas
