عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9781428322295
لاتين
Joseph DeSetto
The business of design
2009
xiii, 177 p.
مرجع به حساب نمي آيد
Includes index.
The creative industry -- The business of design -- The industry -- Compensation -- The employers -- How business thinks -- The business worldview -- Competitive advantage -- The profit equation -- The jobs -- Titles and responsibilities -- Types of designers -- The job search -- Marketing -- Unique positioning -- Sales funnel -- Relationship management -- Proposals and projects -- Charging for your work -- Project scope -- Project management -- Legal issues -- Intellectual property -- Contractual issues -- Design assets -- Products -- Licensing -- Your own firm -- Structure -- Professional advice -- Business models.
Design
Design, Case studies
Commercial art
Commercial art, Case studies
Graphic arts
Graphic arts, Case studies
658
.
002474
,
D452b
,
2009
مولف
DeSetto, Joseph.
Joseph DeSetto
