عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9780324590982
لاتين
Peng
Global strategic management
2008
xvi, 579 p.
مرجع به حساب نمي آيد
Includes bibliographical references and indexes.
Global strategic management : an overview -- Analyzing the external environment -- Formulating strategy and developing a business model -- Positioning strategic choices in a global context -- Leveraging competitive advantage through global marketing -- Leveraging competitive advantage through global sourcing -- Leveraging competitive advantage through strategic alliances -- Leveraging competitive advantage through innovation -- Implementing strategy using structures and processes -- Implementing strategy by cultivating a global mindset -- Implementing strategy using financial performance measures -- Integration and emerging issues in global strategic management objectives.
Strategic planning
Globalization, Economic aspects
658
.
4012
,
P399g
مولف
Gerardo R. Ungson and Yim-Yu Wong
