عنوان
پدید آورنده
موضوع
رده
کتابخانه
محل استقرار
9780470998229 (pbk.)
لاتين
John Davis
Competitive success
2010
p. cm.
مرجع به حساب نمي آيد
Includes bibliographical references and index.
Competitive success -- Brand value -- Brand portfolios and architecture -- The new brand building framework : destiny-distinction-culture-experiences -- Brand value -- Brand distinction -- Brand culture -- Overview of brand experiences -- Brand experiences : customers and solutions.
how branding adds value
Brand name products
Branding (Marketing)
658
.
827
,
D261c
,
2010
مولف
Davis, John.
John Davis
